Question

Thirst, a beverage manufacturer, markets its products using the same strategy worldwide. However, changes are made when implementing the strategy to reflect an essence of the local culture, such as the ethnicity of the people in their ads and the music used in jingles. This is an example of _____

enculturation
acclimatization
accommodation
glocalization
acculturation

Answer 1

Glocalization

Step-by-step explanation:

Glocalization is come from two term i.e. globalization and localization.

As globalization is term used worldwide and ;localization used for local hence this term is used to notify about the product that has global market but at the same time essence if local culture also reserve or taken care into account.