Question

True/False

To effectively segment markets, segments should be "homogenous within" and "heterogeneous between."

Answer 1

the answer is True.

Step-by-step explanation:

There are 2 traits in an effective market segment.

1. It is internally homogeneous (potential customers in the same segment prefer the same product qualities ).
2. It is externally heterogeneous. In other words, potential customers from different segments have different quality preferences. It responds consistently to a given market stimulus.