Answer: Risk taking
Step-by-step explanation:
The risk taking function is one of the most important function in the marketing as it manage all the losses and also the failure potential in the marketing.
The risk taking function includes the product development, experience of the user or consumers, distribution and the promotion in the market.
According to the given question, a manufacturer organization is uncertain about the product that whether the consumers want the product or not so that is why the organization is experiencing the risk taking function in the market.
The following are some types of risk in terms of marketing that are:
- Product risk
- Operation risk
- Price risk
- Sales risk