Question

In this account of Budweiser’s history, there is evidence of both "Big M" marketing and "little m" marketing.

Which of these two types of marketing do you think is Budweiser’s greater strength? Support your answer with examples to demonstrate your understanding of these concepts.

Answer 1

Big M

Step-by-step explanation:

The Big M Marketing is creating value for specific people. creating value here means understanding the peoples needs and motivations and using it to create a product to deliver to the people.

Budweiser is been advertised as the king of beers in america. this symbol has demonstrated its marketing strategy at identifying the peoples needs and thereby creating a value for it customers through its brand.