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A consumer products company is analyzing data collected and published by trade associations and general business magazines. This data is best referred to as _____ data.
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A consumer products company is analyzing data collected and published by trade associations and general business magazines. This data is best referred to as _____ data.

User Mcskinner
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Answer:

External data.

Step-by-step explanation:

External data are data collected outside an organization from different sources. The importance of external data can be to remain relevant and competitive. They get the company informed and updated about competitors. Collecting external data is also good for decision making.

User Siyu Song
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