Product-oriented organizations focus on the quality of the product:
As an individual it gives training for gaining the overall aspects of marketing and shows how success can be achieved by applying the principles of the Product-oriented organizations.
The main focus on the quality of the product and marketing strategies are formulated and according to the objectives and short term goals are designed to achieve through the sales force.
A detailed study of the market gives us a clear picture for the pricing of products and consumer idea about product and which will lead to making of profits to the organisation. By using this strategy the organisation uses limited resources and conveys the sales messages to their market segment.