Question

Which of the following is most accurate regarding Starbucks’ ability to maintain a sustainable competitive advantage in the coffee-beverage industry? (Pick correct answer)

a. Competitors would find it relatively easy to imitate Starbucks’ strategy and take substantial market share from it.
b. Starbucks’ strategy is virtually impossible to imitate and it’s highly unlikely that any competitors could grab market share away from it.
c. Starbucks must lower its prices dramatically if it is to effectively compete against lower-priced rivals in the long term.
d.Starbucks’ customer value proposition and profit formula do not allow it to maintain a sustainable competitive advantage.
e. Starbucks can maintain a sustainable competitive advantage to the extent that it can continue offering a differentiated product and customer experience that customers are willing to pay for.

Answer 1

The answer may be a, as Starbucks has been copied many times over.