Question

The US VALS Framework is a psychographic tool which divides people with abundant resources at the top (Innovators) versus minimal resources at the bottom (Survivors.) This helps determine consumer buying behavior.True / False.

Answer 1

True

Step-by-step explanation:

The US VALS (Values and Lifestyles) Framework divides US adults into eight groups (mindsets) of consumer behavior. The main aspects of classification are primary motivation and resources. Those two combine create a specific consumer mindset.

Opposed groups are the Innovators and Survivors, taking into consideration the resource aspect. Groups in between include: Thinkers, Achievers, Experiencers, Believers, Strivers and Makers.