Answer:
TRUE.
Step-by-step explanation:
Media selection is an important step in the strategy making process that marketers will develop to achieve organizational goals and targets.
It is important for the company to direct its communication using as a channel the media that is most relevant to its target audience, which can be discovered through research, databases and various variables, so that the advertising message involves its audience and pique interest and engagement for a particular marketing campaign, which consequently increases lead, improves the company's image and generates positive returns.