Answer:
Letter a is correct. Internal; external.
Step-by-step explanation:
The current economic era translates into a globalized and competitive landscape that requires companies to be adaptable to the rapidly occurring changes in the world, which may be economic, consumer, trend, legislative and other changes.
Therefore it is a fact and need for the internal perspective to be valued more than the external one, as quality-focused management should consider organizational systems as responsible for ensuring the integrated technique that will directly influence the functioning of the organization. Therefore, it can be affirmed that management focused on ethical communication and action practices, in addition to the positive and continuous improvement-based organizational culture, will promote the integration of teams and the general motivation that, through internal quality, external quality is the result.