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In the context of international development, _____ means competitive issues in each country are independent of other countries; a company deals with each country individually. a. domestic b. multidomestic c. multinational d. global

User Gentatsu
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Answer: b) multi-domestic

Step-by-step explanation:

Multi-domestic strategy in terms of international development is defined as technique through which local responsiveness is achieved at maximum amount by the method of sacrificing and altering marketing technique and offers on products.This method helps in matching national situation of market at different levels.

Other options are incorrect because domestic strategy is done at domestic level. Multinational and global method is used different global level and world level respectively.Thus, the correct option is option(b).

User Ajit Bhandari
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