Question

​The distribution variable in a marketing mix is directed toward making products available in the quantities desired to as many target market customers as possible and keeping the total inventory, transportation, and storage costs as low as possible.

a. true.
b. false.

Answer 1

True

Step-by-step explanation:

​The distribution variable in a marketing mix refers to the 'place' factor in the marketing mix and truly this is directed toward making products available in the quantities desired to as many target market customers as possible BUT does not include the keeping the total inventory, transportation, and storage costs as low as possible.