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Increasing the promotional budget for a product in order to increase awareness is not advisable in the short run under which of the following circumstances? (Select 1)

A. Demand in the segment is increasing
B. Accessibility is less than 80%
C. Production capacity is maxed out (200% plant utilization) and the company is stocking out of the product
D. One or more competitor has increased price

1 Answer

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Option C, Production capacity is maxed out (200% plant utilization) and the company is stocking out of the product

Explanation:

A budget is a savings plan determined for a certain period in order to determine how money is spent. In simple terms, budgeting is a method to balance an enterprise's expenses with its profit.

The advertising budget requires a fund to be set aside to advertise the organization's goods and services. This helps to estimate the cost of maintaining the reputation of the company.

It raises the advertising budget in order to raise awareness of the commodity in the short run by increasing production capacity and availability of the product by the company.

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