Question

Pertaining to the strategic importance of forecasting, shortages in what area can result in loss of customers, and loss of market share:

Answer 1

Capacity

Step-by-step explanation:

It is one thing to have customers and another thing to be able to meet the needs (demands) of all the customers. Or else customers will go to where they are fully satisfied; your competitor.

Forecasting the needs and size of customers and providing the needed resources to meet them is important inorder for a firm retain its customers and market share.