114k views
4 votes
An emailed announcement that was sent to members of the business press from German pharmaceutical giant Bayer stating that it was looking for a buyer for its household insecticide business as part of its restructuring program is an example of which type of publicity tool?

User Maxmantz
by
6.1k points

1 Answer

4 votes

Answer: A news release.

Step-by-step explanation:

Bayer pharmaceutical has issued a news release to members of the business press.

A news release is a form of information issued by a company to media outlets, informing the public through the news outlets of changes in the company.

User Tbreffni
by
6.0k points