Question

Kodak's marketing team identifies a group of people who are most likely to use the company's new digital technology and creates advertisements specifically for them. In a communication model, these individuals are called:________

a. Senders
b. subjects
c. Decoders
d. Receivers

Answer 1

Receivers

Step-by-step explanation:

An effective communication involves sending a message and the message being received and understood by the receivers. Simply put, communication is the exchange of message between a sender and receiver.

In the above wuestion, the individuals who are the target of the advertising are receivers as those receivers are the ones that can make sense of the advertisement and thus measn the message being passed across is understood.

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