Answer:
The answer is, Store design!
Step-by-step explanation:
It is during the designing process that the internal environment is set. This is one of the most vital parts of setting up a successful store as The exterior design, ambiance, and lighting are key features that differentiates a store from its competitors!
Store's internal and external designs plays an important Psychological role as well. It "lures" in the customers with its attraction.
Arousing the curiosity of potential customers is another function a store design plays.
Moreover, the store design cannot remain the same for a long period of time, it should change over time in response to the popular market trends, social movements (Like going green) and even technological changes (like new lighting systems)