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Duski, a very expensive brand of clothing and accessories, promotes its products by using advertisements that feature beautiful women clothed in its brands. Given this information, which of the following advertising appeals is used by Duski?

A. Health
B. Environmental consciousness
C. Profit
D. Vanity and egotism

User Joberror
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Answer: D. Vanity and egotism

Explanation: Vanity and Egoism advert is a type of advertisement used for highly expensive and conspicuous goods so that it can appeal to peoples vanities and ego.

Some of those products are purchased to show class and societal status as well as to display flamboyant life style. Such product could be an identity, so the logo or brand name of such products are placed where it will be clearly visible. For example a polo with a Gucci logo placed on the chest.

User Danilo Pianini
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