Question

A focus on testing groups of individuals with a primary goal of generalizing findings characterizes ________ research, while intensive study of individuals with less concern for generalizability characterizes ________ research.

Answer 1

The answer is quantitative and qualitative research, respectively.

Step-by-step explanation:

Quantitative research mainly focuses on numerical data. This data can be generalised or extrapolated to larger populations.

Qualitative research is mostly concerned with non-numerical data, and is commonly used to study indiviudual or small group features.