Answer:
The term used is Moral entrepreneur.
Step-by-step explanation:
The theory of labeling is the designation made to minorities that mark a variation of the social norms that each social group has; this theory explains the influence that labels have on the behavior of people.
In the theory of labeling is the term Moral entrepreneur; it is that person who fulfills the role of influencing individuals to follow a norm. Moral entrepreneurs are promoters of spreading or eliminating negative or positive labels and developing standards for people to comply with them.
An example of a Moral entrepreneur is a priest, leaders of associations such as alcoholics anonymous, groups as pro-life, among others.
I hope this information can help you.