Question

_____ pricing occurs when the price of each unit as a multi-unit package of the same item is less than the price of each unit if it were sold individually.a. Bundleb. One-pricec. Leaderd. Loss leadere. Multiple-unit

Answer 1

E

Step-by-step explanation

Multiple Unit Pricing is selling a product at a lower price than that of other products of the same categoryThis is true, in case of bulk orders.

A product is sold at a pre-decided price, which is equal or less than the maximum retail price or list price of the product.

Multiple Unit pricing is a pricing strategy which is used to push the sales of the product.