Question

Best's product manager continues to perform well in the market. However, a competing product is coming on strong and is looking to take over as the market share leader in the segment. Without sacrificing contribution margin, what can the Best product manager do in order to improve upon the buying criteria, and thus potentially increase demand?

a-Increase MTBF by 2000

b- Reposition Best to make it even smaller and higher performing

c- Lower the selling price since it is the second most important buying criteria

d- Increase the promotion budget to gain greater awareness

Answer 1

Increase the promotion budget to gain greater awareness

Option D

Explanation:

Most small companies needed advertising and marketing expenses in tough economic times that will save money. These can regrettably be the complete opposite of what they have to do in order to survive on the market. They will calculate the costs of increasing the spending for advertising and marketing.

Help Sensitivity building for new products – marketing of advertising is a highly effective means of introducing consumers and business associates to new products and bringing buyers (e.g. trial a product) to practice.