Question

When Sam went looking for a new car, he met a beautiful saleswoman who described the beauty of the car and its flashiness, and how good Sam would look driving it. She did not mention the poor gas mileage, the exorbitant price, and the poor road performance. Sam made a snap decision to buy the car from the persuasive saleswoman. Sam was using which alternative pathway in making a decision?

A) the central route
B) the peripheral route
C) the afferent route
D) the efferent route

Answer 1

B) the peripheral route

Step-by-step explanation:

The peripheral route is a type of making decisions that is based on cues that have nothing to do with the strength of the message. In other words, the person evaluates the product based on who advertises it, attractiveness, music used in advertisements and other characteristics that don't have to do with the product itself.

In this example Sam went looking for a car an she met a beautiful saleswoman who described the beauty of the car. Sam buyed the car from her not considering the poor gas mileage and the exorbitant price. Therefore, he made his decision based in characteristics that didn't have to do with the car itself and this is an example of the peripheral route.