Question

The type of appeal used to suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or service, a change in behavior, or a reduction in the use of a product is referred to as a(n) __________.

a. authoritarian appeal
b. coercive appeal
c. family appeal
d. guilt appeal
e. fear appeal

Answer 1

e. fear appeal

Step-by-step explanation:

Fear appeal -

It refers to the strategy to influence people to buys a product and give contribution for the cause , is known as fear appeal.

It is also known as fear appraisal .

The consumer buys the product from the fear of the outcomes of not buying the product.

Hence, from the given scenario of the question, the correct term from the given options of the question is fear appeal.