Question

Cadillac has strategically sought to become known as a prestige brand among 30-to 50-year-olds and routinely uses television advertising to showcase the high quality and luxury attributes of the new models. It seeks to use _______ to separate the brand from other U.S. brands and be perceived more similarly to European models such as Audi and BMW.

Answer 1

Answer: Positioning

Explanation:

Cadillac is using brand positioning to create a perception in the minds of their customers that their brands are similar to the European luxury cars.

Positioning in advertisement is the information the customers have about a brand or the picture of a brand painted in the minds of the customers.