Question

The country-of-origin effect refers to _____.

a. only the negative perception of firms and products from a certain country
b. the positive or negative perception of firms and products from a certain country
c. the inherent disadvantages foreign firms experience in home countries
d. the inherent advantages domestic firms experience in their home countries

Answer 1

b. the positive or negative perception of firms and products from a certain country

Step-by-step explanation:

Country-of-origin effect -

It is a psychological effect , which demonstrates the changing behavior of the consumer with the various countries labeling products , is referred to as country - of - origin.

It is also known as the nationality bias and the made-in image.

Hence , from the given options , the correct statement regarding Country-of-origin effect is b.