Question

Leslie works for a local ad agency as an intern. The agency is hired to develop an advertising campaign for a chain of coffee shops and she is given the task of coming up with a "big idea." With reference to the above scenario, "big ideas":

are impossible to develop as they are not applicable to retail chains.


are only needed in advertising for consumer services.


are typically not the bases for effective advertising campaigns.


are only effective in business-to-business advertising.


could become the bases of creative and successful advertising campaigns.

Answer 1

With reference to the above scenario, "big ideas":

could become the bases of creative and successful advertising campaigns.

Step-by-step explanation:

• The 1st option is not correct as the statement "big ideas are impossible to develop as they are not applicable to retail chains" is not correct because ideas are required by every company.
• The statement which states that big ideas are only needed in advertising for consumer services is not correct as every industry needs advertising.
• The statement which states that big ideas are typically not the bases for effective advertising campaigns is also incorrect as big ideas are necessary fro effective advertising campaigns.
• Big ideas are not limited to the advertisement of business to business scenario yet they are applicable to every kind of advertisement.
• So the statement which states that big ideas can become the bases of creative and successful advertising campaigns is correct.