Despite the reach of the folk to the audiences, it was a great way to communicate the messages and reach to a huge audiences.
Step-by-step explanation:
Even though in the 1960s the rock and roll music had taken over the folk music and teen agers were getting attracted towards i, but folk music was still a better to way to communicate serious messages about political and social unrest among the audiences.
The rock and roll music was still a teen ager thing and took up topics like romance, fun, cars etc. On the other hand the folk music spoke about the concerns of that time of the society and messaging could reach to huge audiences using trade marks.