Question

You'd like to own your own business, and you love to work with your hands, preferably outdoors. That'swhy a lawn and garden maintenance business is the perfect match for your abilities and interests, and you'reready to start! Which type of distribution channel will work best for launching your new service business, andwhy?

a. Because you are marketing your services in the B2B environment, a short distribution channel worksbest for your new business.b. Due to the concentrated geographic location of your potential customers, you will only need oneintermediary in your distribution channel who can facilitate the exchange process.c. You'd like to establish and maintain personal relationships with your clients, so you should set up ashort distribution channel without intermediaries.d. Because of the challenges involved in identifying customers who actually need your lawn care services,you will need to engage the services of several sales and marketing intermediaries who can assist you.

Answer 1

The type of distribution channel that will work best for launching new business services:

c. You'd like to establish and maintain personal relationships with your clients, so you should set up a short distribution channel without intermediaries.

Step-by-step explanation:

• The option a is not valid this is not simple scenario of B2B business but it also contain B2C.
• The option b is not valid as the potential customers can be in different locations so we don't have to rely upon on a single intermediary.
• The option c is valid as it is the best way because building goo and personal relationships with clients will increase your customer circle as they will do your marketing via word of mouth. In this way, you don't need any intermediaries.
• The option d is not valid as it is not a good option to consult several sales and marketing intermediaries to get assistance.