Question

When Sam went looking for a new car, he met a beautiful saleswoman who described the beauty of the car and its flashiness, and how good Sam would look driving it. She did not mention the poor gas mileage, the exorbitant price, and the poor road performance. Sam made a snap decision to buy the car from the persuasive saleswoman. Sam was using which alternative pathway in making a decision?

A) the central routeB) the peripheral routeC) the afferent routeD) the efferent route

Answer 1

B) the peripheral route

Step-by-step explanation:

According to the ELM (elaboration likelihood model), there are two routes to persuasion:

1. The central route to persuasion.

2. The peripheral route to persuasion.

The peripheral route to persuasion: The peripheral route to persuasion refers to the process in which the listener (person) decides to either agree with a message related to other cues apart from the argument's strength or with the idea intact in the message.

In other words, the listener is being persuaded by some other cue apart from the message's content.

In the question above, Sam was using the peripheral route to persuasion.