Question

In the video game console industry, Magnitude was the first firm to introduce a console in the market. However, consumers were uncertain about the product, and its high costs discouraged consumers from purchasing it. Eventually, Magnitude withdrew the product from the market. A few years later, Mantel and Adventura came up with their respective gaming consoles and successfully established their products. Mantel and Adventura will be considered as:A. pioneers.B. early followers.C. laggards.D. late movers.

Answer 1

B. early followers

Step-by-step explanation:

Based on the information provided within the question it can be said that in this scenario Mantel and Adventura would be considered early followers. Early Followers or better known as First Followers, refers to the company or companies that enter the market shortly after the first company has already entered into that market. They do this to see the barriers that the first company has already overcome and are able to do it easier.