Question

Marketing firm Valassis created and managed a Nutella promotion to induce trial of the product. Nutella is a creamy, chocolaty, hazelnut spread that is imported into the United States from Italy. A Valassis polybag containing a 20-gram "Coppetta" packet of Nutella spread, a cracker, a Nutella coupon, and a product brochure were delivered to consumers' doors via the Sunday newspaper. In addition to the coupon, what type of sales promotion was used here?

a) product placement
b) sample
c) premium
d) sweep-stakes
e) deal

Answer 1

b) sample

Step-by-step explanation:

Based on the information provided within the question it can be said that the sales promotion that was used in this scenario is called a sample. This is when a company provides a very small version of the product that they are selling to a potential customer in order for them to try the product out before buying the actual full-sized product from the store.