Question

When Imani had to select one among three vacation destinations, she ended up choosing the one that actually scored low on an important attribute of being tourist friendly. She chose a location that was least expensive and the most convenient to travel compared to the other two. Which of the following decision rules is most likely to have influenced her choice?a. Lexicographic ruleb. Exception rulec. Compliance ruled. Conjunctive rulee. Compensatory rule

Answer 1

The correct answer is letter A.

Explanation: In the Lexicographic rule the consumers makes rank of their choice criteria from most to least important and choose the best alternative on the most important criterion. In this case was the least expensive and the most convenient travel.