Question

Due to Google Analytics providing a cross-channel view of the customer journey, there'll be differences in the way conversions are measured between Google Analytics and Google Ads. Which is a difference you should be aware of:_______________________?

Answer 1

Customers should be aware of the difference on clicks given, as Google Ads logs each of the clicks given in an ad no matter what the click is for filtering non-valid ones for the report; on the other hand Google Analytics logs all the clicks given in only one session showing the complete data.

Step-by-step explanation:

There is a difference between Google Analytics and Ads attribution models.

Google Analytics bases conversion paths as keyword, ad group, campaign and whorl sources solely on clicks or "engagement hits" in social plug, online transactions, user-defined, and then tracks sessions.

AdWords, besides clicks, which are tracked, is also based on impressions not on users´ sessions or views. It gives precise report on Ad Spend and Ad Performance.

The gotten information from each of them from the website visitors is not unified.