Wes and Jon are the marketing managers of two different branches of an organization. While preparing the sales report that he has to submit to the top management, Wes realizes that his sales executives have consistently failed to achieve the monthly sales targets. He immediately announces that everyone should work on weekends until the sales target for the month is achieved. On the other hand, Jon's team members have been able to achieve their monthly targets due to the changes that he had implemented in the beginning, to avoid any undesirable outcomes. Jon's team members have been able to achieve their monthly targets due to the changes that he had implemented in the beginning, to avoid any undesirable outcomes. In this case, Jon has implemented a _____ change.
A. retroactive
B. negative
C. proactive
D. cognitive
E. reactive