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Jim is using the rational decision-making process to decide a course of action for the marketing department. While selecting a preferred alternative, a fellow worker asks, "What if something unexpected happens during the implementation of the alternative we have selected?" This type of question is an example of ____.

a) implementing the plan.b) developing marketing strategies.c) planning for contingencies.d) negative thinking.e) groupthink.

1 Answer

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The given type of question is an example of Planning for contingencies .

Option C

Explanation:

A contingency plan is an action plan that will allow an organisation to quickly respond to a major event or circumstance that may or may not happen in the future. Sometimes a discretionary strategy is called' Plan B,' because it can also be used as a substitute for implementation if the goals are not accomplished.

In many instances, governmental or corporate contingency plans are made. Suppose, for example, that many company employees fly together on a crashing aircraft that kills them all on board. This failure could severely stress or even kill the business.

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