Question

Cecile is an avid cook and enjoys spending time in the kitchen as well as watching shows on the Food Network. She recently remodeled her kitchen and purchased new appliances. Since she enjoys cooking so much, Cecile purchased a commercial range from a local restaurant supply store and it features double ovens and 12 burners. Her contractor had to make some modifications to enhance the safety of this stove for use in her home but no other changes were needed. What type of product is the stove in the context of this example?

Answer 1

specialty consumer product

Step-by-step explanation:

The four types of consumer products are:

1. convenience
2. shopping
3. specialty: are products that only certain customers seek and will purchase due to their specific characteristics or brand loyalty. Usually customers that seek specialty products know specifically what type of product they want and what characteristics the product must have to satisfy their needs.
4. unsought