Question

To accomplish a successful repositioning of the brand, Taco Bell needed to inform its consumers that Taco Bell food should be thought of as an experience rather than as just fuel. In the communication process, Taco Bell would be the ______ and the consumer would be the ________.

a. message, receiver
b. source, receiver
c. encoder, decoder
d. encoder, receiver
e. source, decoder

Answer 1

c. encoder, decoder

Step-by-step explanation:

Taco Bell would give the code of an experience and consumer will understand it