Question

E-Lab (the "E" stands for experience) has project teams perform field research for its clients. These project teams are composed of students of theology, actors, and musicians as well as the more traditional marketing experts and statisticians. Each member of the group is trained to conduct observational research, interview clients, and understand the marketing impact of what they learn. E-Lab uses ____ to make its project teams more efficient.

Answer 1

team diversity

Step-by-step explanation:

Based on the information provided within the question it can be said that the E-lab uses team diversity to make its project teams more efficient. This (in other words) means that they focus on building teams whose members are very diversified in many aspects, such as specific skills, expertise, age, religion, nationality, political preference etc. This allows the team to be more efficient as each input can bring a unique perspective.