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While shopping for back-to-school clothes, Josie uses apps on her smartphone to comparison shop, and to obtain coupons and fashion advice. What external factor affecting the marketing environment does
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While shopping for back-to-school clothes, Josie uses apps on her smartphone to comparison shop, and to obtain coupons and fashion advice. What external factor affecting the marketing environment does this represent?a- economicb- sociocultralc- demographicd- technologicale- legal

User Chrispitzer
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Answer:

The correct option is

D : Technological

Step-by-step explanation:

Technology such as information and communication technology or ICT has made a significant impact in the marketing environment as it can be used to fetch relevant information regarding price and other information relevant before a purchase order is made.

User Ewald Hofman
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