Answer:
emotional
Step-by-step explanation:
When company's use advertising such as portraying a smiling, happy baby in the visual ad instead of the product they are utilizing emotional creative appeal. This is the act of invoking an emotional response in the viewer that will adjust their view on the product that the company is selling. In this scenario a smiling baby will trigger a happy and warm emotional response in individuals thus causing a subconscious association of that emotion to the product.