Question

The makers of Breyers ice cream have come up with a new line called Breyers Blasts! This line of ice cream combines Breyers ice cream with well-known products such as Oreo cookies, Snickers candy bars, and Reese's peanut butter cups. This is an example of_____________.

Answer 1

Answer: Co-branding

Explanation: The makers of Breyers ice cream entered into Co-branding agreement with the makers of: Oreo cookies, Snickers candy bars, and Reese's peanut butter cups.

Co-branding is a business strategy where several brands unite to form a single product, hence the successful sale of the new product means profit for all brands involved in the agreement.