Question

Whenever Andy considers upgrading his personal computer system, he consults with Jeremy, a knowledgeable friend who always has the NEWEST technology. For Andy, Jeremy is a(n) __________ in the diffusion of innovation curve.a. innovatorb. laggardc. late majorityd. early majoritye. early adopters

Answer 1

A) innovator

Step-by-step explanation:

Innovators are the first ones to purchase a new product, they represent a relatively small group of customers.

The diffusion of innovation theory tries to explain how new technology spreads until it is adopted by a large number (or a majority) of consumers. Innovators are the starting point in the diffusion of new technologies.