Question

Let’s say you’re publishing a message with the Hootsuite Composer. The message contains a link to a landing page, and you want to add a UTM parameter to that link to track click-throughs. What feature in the Composer would you use to do this?

A. Ow.ly shortener
B. Message tags
C. Link Settings
D. Post tracking
E. Geo-targeting

Answer 1

A. Ow.ly shortener

Step-by-step explanation:

On the daily, we see businesses posting their content on social media platforms. These platforms contain built-in analytics that help track metrics like the number of page likes and click-through to websites. Collection of this data helps the businesses see the bigger picture and come up with action plans. With the addition of UTM parameter links in social posts, they will help provide precise data about your conversion rates. Since UTM parameter links contain long strings of predefined text codes, inserting them on your channels as they are can be ugly. We are therefore required to use a link shortener to convert the UTM to a shorter link. Ow.ly is a good example of a link shortener that helps shorten the UTM link in Hootsuite composer.