Question

Thirst, a beverage manufacturer, markets its products using the same strategy worldwide. However, changes are made when implementing the strategy to reflect an essence of the local culture, such as the ethnicity of the people in their ads and the music used in jingles. This is an example of _____enculturationacclimatizationaccommodationglocalizationacculturation

Answer 1

The correct answer is letter "D": Glocalization .

Step-by-step explanation:

Glocalization is a combination of two words: globalization and localization. The term combined refers to companies with a global presence that adapt their products according to the culture of the area where they are. Usually, glocalization implies local advertisement to promote the familiarization of foreign among the local target customers.