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___________approach to research and development assumed that innovation proceeded linearly from scientific discovery, to invention, to engineering, then manufacturing activities, and finally marketing.

1 Answer

1 vote

Answer:

Science-push

Step-by-step explanation:

The science push approach was the first linear model (1950s - 1960s) developed in order to explain the innovation process. It is called a linear model since it believed that innovation started with scientific discovery, then invention, engineering, manufacturing and finally the marketing of a new product.

Science-push approach

basic science ⇒ research an development ⇒ production ⇒ marketing

The basic error of this model is that it doesn't consider any type of feedback at any stage.

User Rick Donnelly
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