Question

Pree uses sales promotions and promotional dollars to stress how her brand is different from competitive brands and to keep her brand in consumers' minds. Based on her approach, at what stage of the product life cycle is Pree's brand?

Answer 1

growth stage

Step-by-step explanation:

The main characteristics of the growth stage of a product's life cycle are:

• the good or service starts to gain acceptance among customers and competitors
• sales and revenues start to increase
• the company must invest heavily in promotional activities
• since new competitors enter the market at this stage, each company must try to differentiate themselves from the competition