Question

A doctor was delivering a presentation about the perils of using illegal intravenous drugs to a group of drug addicts at a rehabilitation center. He said consuming such drugs exponentially increases their risk of contracting hepatitis C. He also showed them gruesome pictures of people suffering from liver failure after contracting the disease, which ultimately led to their deaths. What persuasion technique was the doctor using in the presentation?

Answer 1

I believe these are the choices:

a. People respond to dissonance.

b. People respond to meet needs.

c. People respond to positive messages.

d. People respond to credible messages.

The answer is letter a, People respond to dissonance.

Step-by-step explanation:

Healthcare professionals/representatives use "persuasion technique" in order to win patient compliance for complete treatment. One of these techniques is allowing people to respond to dissonance.

Dissonance- in medical terms, this is known as "cognitive dissonance." This refers to a situation involving conflicting attitudes, beliefs and behaviors. An example of this is a person who is smoking. If the person continues to smoke despite knowing that smoking causes health diseases such as cancer, then the person is in a state of cognitive dissonance.

In the situation above, the doctor is trying to persuade a group of drug addicts that using illegal intravenous drugs increases the risk of hepatitis C. This will cause feelings of discomfort to the group. In order to reduce that feeling, the group will take steps in order to reduce the dissonance. So, it is very essential for the doctor to make explanations regarding this. The technique will allow them to gradually stay away from using drugs. Thus, the answer is letter a.