Question

Prism Phones wants to target college students and young professionals. The company has therefore decided to advertise its cell phones over social networking and other popular websites. Relative to television advertising, this strategy will help Prism Phones save costs and thus allow the firm to sell its phones at more competitive prices. Prism Phones' decision to advertise through different media than the ones adopted by other firms illustrates the _____ activities of the marketing mix.

Answer 1

Answer: promotion

Explanation: In marketing, promotion relates to every sort of marketing interaction used to notify or convince the intended audience about a commodity, brand or problem's relative merits.

A promotion's aim and therefore its promotional strategy may have a broad range, including revenue rises, future product adoption, brand equity development, positioning, strategic response, or brand identity creation.

Promotion encompasses the communication methods used by a salesperson to provide detailed information about the product. It could be both vocal and graphic information.