Question

LoRider Wheels sells high-quality bicycles and accessories. The store is known for a pleasant environment, friendly salespeople and an excellent service department. All of these elements are part of the ___________ offered by LoRider.A. total product offer

B. product line
C. competitive environment
D. marginal utility package

Answer 1

The pleasant environment, friendly salespeople, and excellent service department at LoRider Wheels are part of the total product offer, which includes all aspects of a product/service that provide value to customers.

Step-by-step explanation:

The elements mentioned in the question such as a pleasant environment, friendly salespeople, and an excellent service department, are all part of the total product offer provided by LoRider Wheels. This concept encompasses not only the physical product but also the additional benefits and services that come with purchasing the product. In other words, it is everything that customers receive when they purchase a product or service, from the core product to the various attributes that differentiate it from competitors.

Answer 2

Answer is option A, i.e. total product offer.

Step-by-step explanation:

Total product offer can be understood as a overall aspect that any customer considers while making the buying decision. It includes, quality of the product, the store environment, the service that is provided and also the behavior of the salesperson with the customers. These all create a positive impact in the minds of customers and they feel satisfied while making their final purchase.